Ring Pop Gummies
Ring Pop Gummies extend the Ring Pop portfolio into the Gummy category with innovations to enhance and extend the Ring Pop experience. Ring Pop Ring Gummies launched first, followed by King Size Ring Gummies. Gummy Chains were then created to build on the interactivity and play behavior of Ring Pop. Gummy Gems continued the innovation into a liquid-filled true 3D gummy gem.
Ring Pop Gummies extend the Ring Pop extend the wearable Ring Pop experience into the Gummy category. The new experience is still 100% Ring Pop, but with a gummy twist.
As the Gummy product pipeline was extended, the original Gummy Rings continued to grow, acting as the bridge into the new Gummy line up.
Ring Pop Gummy Chains add customization, construction, accessorization and play to the experience.
The colorful Gummy Charms are easily updated and switched for seasonal and line extension opportunities.
A Gummy lanyard is used as the ‘Chain’ to string multiple gummy charms onto, for endless and edible interaction.
Multiple Gummy-Charmed Chains can be strung together to create larger edible bracelets and necklaces
Ring Pop Gummy Gems leverages Ring Pop’s Jewel equity, extending the Ring Pop Gummy family of products into liquid-filled 3D gummy Gems. Gummy Gems, utilizing a book-type molding process vs a typical gummy starch mogul type system to create a true 3D gummy with high clarity and liquid filling. The gummy clarity allows the liquid filling color to be seen through the gummy gem for an elevated experience.