Paul Angeloni
Industrial Design • Innovation • Product Development
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Starburst Swirlers

Starburst Swirlers – a new Starburst product experience

Starburst Swirlers are an extruded chewy candy created to as part of a broader effort to globally extend the Starburst brand into new confectionery formats and experiences.

Starburst Swirlers are an extruded chewy candy created to as part of a broader effort to globally extend the Starburst brand into new confectionery formats and experiences.

The Starburst Swirlers product design incorporates Starburst flavors and textures into a new eating experience. The Swirlers chew is pure Starburst, but the product format allows consumers to bit off as much or as little as they desire, and the indi

The Starburst Swirlers product design incorporates Starburst flavors and textures into a new eating experience. The Swirlers chew is pure Starburst, but the product format allows consumers to bit off as much or as little as they desire, and the individual flow-wrap keeps hands clean and allows save for later.

The bright fruity colors and fun dual color twist add to the juicy playfulness of Starburst Swirlers.

The bright fruity colors and fun dual color twist add to the juicy playfulness of Starburst Swirlers.

Packed in individual flow-wrap, Starburst Swirlers are perfect for on-the-go enjoyment. The bright fruity swirls of color extend from the Swirlers product to the individual wraps. The outer primary pack carries the Starburst branding and bridges the

Packed in individual flow-wrap, Starburst Swirlers are perfect for on-the-go enjoyment. The bright fruity swirls of color extend from the Swirlers product to the individual wraps. The outer primary pack carries the Starburst branding and bridges the equity into Swirlers.